There is a problem of being viewed as the same as others in your field and therefore not memorable. One of the main goals of marketing a business is to remain on the top of potential clients’ minds for when a need for your service arises. It is also valuable to stay top of mind especially when it comes to your referral sources. Referral sources are often the main way of attaining clients for home inspection business income.
Home Inspection Business Income
The most common referral sources for home inspectors are:
Agents who they have worked with before Past clients that inspections were conducted for. Loan officers/mortgage companies Adding involvement in something increases the ability to remember. For example it is one thing to read about the proper technique for doing an arm bar in a MMA event. It is a completely different level of knowledge and retention when you have been involved in actual physical practice and repetition of the technique.
When a sufficient amount of repetition/involvement has occurred the actions and memory become automatic and flow naturally. Without the experience of performing the technique the results will be poor. If you want your potential referral sources to have plenty of positive experiences with you then adding contests is a good way to do it.
Home Inspection Company
Adding contests is a fun way to stay memorable and to create some buzz about yourself and your business. Adding contests to the marketing mix that you do will add the additional factor of involvement, and this will help make you more memorable. By being memorable you or your home inspection business income company will be the first one that comes to the top of their mind when asked for a referral.
Most marketing that is being used such as brochures, emails and newsletters the message is a one-time piece. The reader is a passive recipient of the information and if of interest they may read it. Show the reader why they should want to read your material such as a chance to win a small delicious prize and now you have motivated someone to want to read your stuff.
Another benefit of using contests is that the fun inherent is a little contest provides good feelings and experiences. In a business in which the though of a home inspection business income can cause some ill feelings finding some fun is a great way to stand out. such as a reminder to test the smoke detectors. This is useful information but it can be utilized better. Change that bit if information into a contest and now you have involvement and a bit of fun.
