Apple’s Global Growth New Markets, New Strategies
Apple’s Expanding Footprint in India: A Strategic Pivot
India, with its burgeoning middle class and young, tech-savvy population, has become a key focus for Apple’s global expansion. The company is investing heavily in manufacturing and retail within the country, aiming to bypass import tariffs and boost local production. This strategy is not just about tapping into a massive consumer base; it also positions Apple to navigate potential geopolitical risks and diversify its supply chain, lessening its reliance on China. The success of this venture hinges on adapting its products and marketing strategies to suit the Indian market’s specific needs and